Launching new culinary confection lent itself to creative emotional branding. A die-cut dimensional Press/Sales Kit was designed for multi-purpose marketing to command attention with the media and associated distribution channel decision makers.
Integrated national media network established in trade and consumer print, web, and broadcast vehicles. Brand profile press release incorporated in dimensional press kit launched to PR network.
Major trade and consumer awareness secured and generated in key publications such as Convenient Store News, Cleveland Magazine, Cheers, Club & Resort Business, Cuisine Noir, etc.