A die-cut dimensional Press/Sales Kit was designed for multi-purpose marketing to command attention with the media and associated sales channel decision makers. Once created, the design platform was incorporated into a product-focused ad campaign and interactive sales tools.
Integrated national media network established in key vertical trade print and web platforms. WEISS brand product profile press release and related case studies were written and incorporated in dimensional press kit and launched to PR network to secure content-driven articles in publication.