Client: Helifix Inc.
Product: Innovative founders of the sustainable, one-piece helical tie and retrofit masonry reinforcement system that includes its world renowned Helibeam System®.
Dimensional Press/Sales Kit, Advertising Campaign, Public Relations
A die-cut dimensional Press/Sales Kit was designed for multi-purpose marketing to command attention with the media and associated sales channel decision makers. Once created, the design platform was incorporated into a product-focused ad campaign.
Helifix Case History
Integrated national media network established in key vertical trade print and web platforms. Helifix brand product profile press releases and related case studies were written and incorporated in dimensional press kit and launched to PR network to secure content-driven articles in publication.
Major trade publication awareness secured and generated in key publications such as Concrete Products, The Applicator, Construction Specifier, Structural Engineer, Modern Contractor Solutions, etc.