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Shin-Etsu Case History

  • Shin-Etsu Sell Sheet
  • Shin-Etsu Ad
Methodical Strategy:

Design corporate identity tools (PR Kit, Advertising) and establish public relations awareness campaign for a comprehensive line of premium silicone compound products to key trade media vehicles in key vertical markets including; medical, automotive, electronics, aerospace, and manufacturing industries.

Media Relations/Management:

Integrated national media network established in print and web platforms across multiple markets. Multiple product/brand profile press releases developed and incorporated into PR network for daily media networking to secure and maximize cross-publication coverage.