Client: Shin-Etsu Silicones of America, Inc.
Products: KE-Photovoltaic Series, TC-CA Electronic Series, DMF-2 Cosmetic Series, etc.
Product Profile: Premium Silicone Compounds
Design corporate identity tools (PR Kit, Advertising) and establish public relations awareness campaign for a comprehensive line of premium silicone compound products to key trade media vehicles in key vertical markets including; medical, automotive, electronics, aerospace, and manufacturing industries.
Integrated PR Campaign; press releases, case studies, feature stories, corporate profiles, etc. Corporate ID Press Kit, Trade print advertising, etc.
Shin-Etsu Case History
Integrated national media network established in print and web platforms across multiple markets. Multiple product/brand profile press releases developed and incorporated into PR network for daily media networking to secure and maximize cross-publication coverage.
Major vertical market trade awareness secured and generated in over 50 key publications including; Design World, Injection Molding, American Machinist, Medical Design, Solar Power Engineering, Rubber World, Design Product News, Moldmaking Technology, Plastics Technology, Rubber & Plastics News, Happi Magazine, etc.