Product: Keystone suite of advanced Accounting, Batch, Dispatch, GPS, and On-Demand mobile products for the ready-mix concrete industry.
Dimensional Press/Sales Kit, Positioning Theme, Tradeshow Booth, Advertising Campaign, Public Relations, Cross-platform interactive web site.
Re-branding the company with a dynamic corporate design treatment that captures the scope and breadth of their product expertise. This template was leveraged as the platform an entire re-visioning of the GivenHansco brand platform.
GivenHansco Case History
Integrated national media network established in key vertical trade print and web platforms. Keystone brand profile press release for select products and related case studies were incorporated in dimensional press kit and launched to PR network to secure content-driven articles in publication.
Major trade publication awareness secured and generated in key publications such as Concrete Producer, Concrete Products, Modern Contractor Solutions, etc.